Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages in order to increase organic (non-paid) traffic. It involves both technical and content-related strategies aimed at ensuring a site is understandable and relevant to search engines like Google, Bing, and others.
Types of SEO
On-Page SEO
Focuses on optimizing elements directly within a website:
- Keyword usage: Matching content with terms users search for.
- Title tags & meta descriptions: Inform search engines and users about page content.
- Headings (H1–H6): Provide structure and context.
- Internal linking: Helps with navigation and distributes page authority.
- Content quality: Relevance, readability, freshness, and depth.
- Image optimization: Alt text, file names, compression.
Off-Page SEO
Involves activities outside the website to improve authority and reputation:
- Backlinks: Links from other reputable websites.
- Social signals: Mentions and shares on social media (indirect impact).
- Brand mentions: Recognition across the web.
- Guest blogging, influencer outreach, PR.
Technical SEO
Ensures that a site meets the technical requirements of modern search engines: