A persistent cookie expires at a specific date or after a specific length of time. For the persistent cookie’s lifespan set by its creator, its information will be transmitted to the server every time the user visits the website that it belongs to, or every time the user views a resource belonging to that website from another website (such as an advertisement).
For this reason, persistent cookies are sometimes referred to as tracking cookies because they can be used by advertisers to record information about a user’s web browsing habits over an extended period of time. Persistent cookies are also used for reasons such as keeping users logged into their accounts on websites, to avoid re-entering login credentials at every visit.